An archive of news relating to the Swim Reaper campaign and issues involving water safety, better water skills and drowning prevention.
stoppress.co.nz
It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.
Newshub
The Water Safety NZ initiative aims to prevent Kiwi swimmers drowning.
1 NEWS NOW
Young males are over-represented in drowning statistics.
The Swim Reaper will be targeting young men who mix alcohol and water sports this summer.
Atlas Obscura
Meet the Swim Reaper.
Business Insider Australia
Instagram account "The Swim Reaper" has gained...
The Sun
Known as the 'Swim Reaper' on Instagram, the character is photographed in darkly funny holiday snaps. He's part of a campaign by Water Safety New Zealand to warn people about the risk of drowning in the run-up to summer.
Bored Panda
We all follow at least one person on Instagram who seems to spend their entire life on the beach, but you probably aren't following 'The Swim Reaper' yet. He's basically the Grim Reaper's beach-loving cousin who can always be found snapping lit summer pics and waiting for dimwitted swimmers to make fatal mistakes in the water. It may sound morbid, but it's meant to send a pretty important message.
Marketing Magazine
How Water Safety New Zealand used ironic black humour to achieve cut-through with young males in the Swim Reaper campaign.