Water Safety New Zealand reminds adults 'you're also at risk in the water' | Stuff.co.nz
Stuff
Adults who know how to stay safe in the water have a chance to survive.
An archive of news relating to the Swim Reaper campaign and issues involving water safety, better water skills and drowning prevention.
A Tinder profile and tattoos: FCB’s Swim Reaper achieves global fandom | StopPress
stoppress.co.nz
It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.
Water Safety NZ's Swim Reaper returns to prevent drowning | Newshub
Newshub
The Water Safety NZ initiative aims to prevent Kiwi swimmers drowning.
The 'Swim Reaper' is lurking - Campaign using dark humour launched to help reverse high incidence of young men drowning during Kiwi summer | 1 NEWS NOW | TVNZ
1 NEWS NOW
Young males are over-represented in drowning statistics.
Swim Reaper a water safety warning | Otago Daily Times Online News
Otago Daily Times Online News
Today marks the first day of summer, and also the beginning of peak drowning season.
The Swim Reaper opens drowning season - NZ Herald
NZ Herald
The Swim Reaper will be targeting young men who mix alcohol and water sports this summer.
This Water Safety Campaign in New Zealand Has a Stylish, Sinister Mascot - Atlas Obscura
Atlas Obscura
Meet the Swim Reaper.
A 'Swim Reaper' who patrols the beaches in New Zealand has become an Instagram sensation -- but the account is more than just a viral joke | Business Insider
Business Insider Australia
Instagram account "The Swim Reaper" has gained...
'Swim Reaper' who hangs out at the beach is Instagram's latest star - with almost 100k followers
The Sun
Known as the 'Swim Reaper' on Instagram, the character is photographed in darkly funny holiday snaps. He's part of a campaign by Water Safety New Zealand to warn people about the risk of drowning in the run-up to summer.
This ‘Swim Reaper’ Instagram Account Is Absolute Gold | Bored Panda
Bored Panda
We all follow at least one person on Instagram who seems to spend their entire life on the beach, but you probably aren't following 'The Swim Reaper' yet. He's basically the Grim Reaper's beach-loving cousin who can always be found snapping lit summer pics and waiting for dimwitted swimmers to make fatal mistakes in the water. It may sound morbid, but it's meant to send a pretty important message.
Swim Reaper: The water safety campaign that saved lives by peddling stupidity
Marketing Magazine
How Water Safety New Zealand used ironic black humour to achieve cut-through with young males in the Swim Reaper campaign.
The Swim Reaper Saves Lives for Water Safety NZ's Latest Campaign | LBBOnline
lbbonline.com
Little Black Book, The Swim Reaper Saves Lives for Water Safety NZ's Latest Campaign. FCB NZ takes a darkly comedic standpoint under the creative tagline 'Swim dumb and you’re done'
Water Safety NZ and ACC unleash the ‘Swim Reaper’ on Instagram | StopPress
stoppress.co.nz
Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, ...
'Swim Reaper' campaign aims to promote water safety | Māori Television
Māori Television
A new campaign has been launched targeting young kiwi males between the ages of 15-34 in an attempt to bring down New Zealand's high drowning rate. The Swim...