Water Safety New Zealand reminds adults 'you're also at risk in the water' | Stuff.co.nz

Adults who know how to stay safe in the water have a chance to survive.
An archive of news relating to the Swim Reaper campaign and issues involving water safety, better water skills and drowning prevention.
Adults who know how to stay safe in the water have a chance to survive. Keep Reading
It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin. Keep Reading
The Water Safety NZ initiative aims to prevent Kiwi swimmers drowning. Keep Reading
Young males are over-represented in drowning statistics. Keep Reading
Today marks the first day of summer, and also the beginning of peak drowning season. Keep Reading
The Swim Reaper will be targeting young men who mix alcohol and water sports this summer. Keep Reading
Meet the Swim Reaper. Keep Reading
Instagram account "The Swim Reaper" has gained... Keep Reading
Known as the 'Swim Reaper' on Instagram, the character is photographed in darkly funny holiday snaps. He's part of a campaign by Water Safety New Zealand to warn people about the risk of drowning in the run-up to summer. Keep Reading
We all follow at least one person on Instagram who seems to spend their entire life on the beach, but you probably aren't following 'The Swim Reaper' yet. He's basically the Grim Reaper's beach-loving cousin who can always be found snapping lit summer pics and waiting for dimwitted swimmers to make fatal mistakes in the water. It may sound morbid, but it's meant to send a pretty important message. Keep Reading
How Water Safety New Zealand used ironic black humour to achieve cut-through with young males in the Swim Reaper campaign. Keep Reading
Little Black Book, The Swim Reaper Saves Lives for Water Safety NZ's Latest Campaign. FCB NZ takes a darkly comedic standpoint under the creative tagline 'Swim dumb and you’re done' Keep Reading
Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, ... Keep Reading
A new campaign has been launched targeting young kiwi males between the ages of 15-34 in an attempt to bring down New Zealand's high drowning rate. The Swim... Keep Reading