It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.
An archive of news relating to the Swim Reaper campaign and issues involving water safety, better water skills and drowning prevention.
The Water Safety NZ initiative aims to prevent Kiwi swimmers drowning. Keep Reading
The 'Swim Reaper' is lurking - Campaign using dark humour launched to help reverse high incidence of young men drowning during Kiwi summer | 1 NEWS NOW | TVNZ
Young males are over-represented in drowning statistics. Keep Reading
The Swim Reaper will be targeting young men who mix alcohol and water sports this summer. Keep Reading
Meet the Swim Reaper. Keep Reading
A 'Swim Reaper' who patrols the beaches in New Zealand has become an Instagram sensation -- but the account is more than just a viral joke | Business Insider
Instagram account "The Swim Reaper" has gained... Keep Reading
Known as the 'Swim Reaper' on Instagram, the character is photographed in darkly funny holiday snaps. He's part of a campaign by Water Safety New Zealand to warn people about the risk of drowning in the run-up to summer. Keep Reading
We all follow at least one person on Instagram who seems to spend their entire life on the beach, but you probably aren't following 'The Swim Reaper' yet. He's basically the Grim Reaper's beach-loving cousin who can always be found snapping lit summer pics and waiting for dimwitted swimmers to make fatal mistakes in the water. It may sound morbid, but it's meant to send a pretty important message. Keep Reading
How Water Safety New Zealand used ironic black humour to achieve cut-through with young males in the Swim Reaper campaign. Keep Reading